Comparison of country of origin effects on household and organizational buyers′ product perceptions
Year: 1995
Type: article
Study design: Observational Study
Source: European Journal of Marketing
Authors: Sadrudin A. Ahmed, Alain d′Astous
Institutions: University of Ottawa, Université de Sherbrooke
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2007633472