Work

An ecological definition of ambient communication: A discursive conceptualization

Year: 2014

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2014.970822

Authors: Silvia Biraghi, Rossella C. Gambetti, Guendalina Graffigna

Institution: Università Cattolica del Sacro Cuore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007648499

FWCI: 3.205

Cites: 32

Cited by: 11

Related to: 10