Work

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Year: 2009

Type: article

Study design: Observational Study

Source: Vision The Journal of Business Perspective

DOI: 10.1177/097226290901300404

Author: Komal Nagar

Institution: University of Jammu

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007659141

FWCI: 6.221

Cites: 42

Cited by: 57

Related to: 10