Work

A model for optimizing the refund value in rebate promotions

Year: 1994

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(94)90008-6

Authors: Abdul Ali, Marvin A. Jolson, Rene Y. Darmon

Institutions: University of Maryland, College Park, École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007714896

FWCI:

Cites: 14

Cited by: 33

Related to: 10