Shopping Orientation-Based Segmentation of U.S. Grocery Shoppers
Year: 1999
Type: article
Study design: Observational Study
Authors: Soyeon Shim, Kenneth C. Gehrt, Simona Holikova
Institutions: University of Arizona, Deloitte (United States)
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2007721136