Work

Market Segments: Fallacies and Faults

Year: 2001

Type: article

Source: The Marketing Review

DOI: 10.1362/1469347012569814

Authors: David Tonks, Marc Farr

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007725544

FWCI: 2.353

Cites:

Cited by: 7

Related to: 10