Work

A better way to design loyalty programs

Year: 2008

Type: article

Source: Strategy and Leadership

DOI: 10.1108/10878570810888777

Authors: Janet L. Hoffman, Eric M. Lowitt

Institution: Accenture (United States)

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007902617

FWCI: 5.899

Cites: 2

Cited by: 41

Related to: 10