Work

On the Ethics of Product Placement in Media Entertainment

Year: 2004

Type: article

Source: Journal of Promotion Management

DOI: 10.1300/j057v10n01_08

Author: Lawrence A. Wenner

Institution: Loyola Marymount University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2007965826

FWCI: 8.684

Cites: 15

Cited by: 66

Related to: 10