Work

The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.02.022

Authors: Praneet Randhawa, Roger J. Calantone, Clay M. Voorhees

Institutions: University of Baltimore, Michigan State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2007995658

FWCI: 18.22

Cites: 75

Cited by: 85

Related to: 10