Work

Customer retention analyses

Year: 1992

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000060306

Authors: Andrew Ainslie, Leyland Pitt

Institution: University of Cape Town

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008087547

FWCI:

Cites: 18

Cited by: 10

Related to: 10