Work

Customer segmentation revisited: The case of the airline industry

Year: 2007

Type: article

Study design: Observational Study

Source: Transportation Research Part A Policy and Practice

DOI: 10.1016/j.tra.2007.08.003

Authors: Thorsten Teichert, Edlira Shehu, Iwan von Wartburg

Institution: Universität Hamburg

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2008128519

FWCI: 21.26

Cites: 33

Cited by: 197

Related to: 10