Work

Improving the Effect of Guarantees: The Role of a Retailer's Reputation

Year: 2014

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2013.11.003

Authors: Anne L. Roggeveen, Ronald C. Goodstein, Dhruv Grewal

Institutions: Babson College, Georgetown University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008170308

FWCI: 13.86

Cites: 42

Cited by: 35

Related to: 10