Work

An Experimental Examination of the Price-Quality Relationship

Year: 1968

Type: article

Source: The Journal of Business

DOI: 10.1086/295134

Author: J. Douglas McConnell

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008239343

FWCI: 4.212

Cites:

Cited by: 70

Related to: 10