Work

Do Coupon Expiration Dates Affect Consumer Behavior?

Year: 1994

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152229

Authors: J. Jeffrey Inman, Leigh McAlister

Institutions: University of Wisconsin–Madison, The University of Texas at Austin

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008319608

FWCI: 7.089

Cites: 9

Cited by: 119

Related to: 10