Work

Research on advertising in mainland China: a review and assessment

Year: 2000

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850010764631

Authors: Leo Y.M. Sin, Suk‐ching Ho, Stella L.M. So

Institution: Chinese University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008444731

FWCI: 1.247

Cites: 51

Cited by: 13

Related to: 10