Work

Conditioning of Meaning in Advertising: Brand Gender Perception Effects

Year: 2001

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2001.10505116

Authors: Brian D. Till, Randi Lynn Priluck

Institutions: University of South Carolina, Saint Louis University, Pace University, Drexel University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008455058

FWCI:

Cites: 44

Cited by: 27

Related to: 10