Within‐country ethnic differences and product positioning: a comparison of the perceptions of two British sub‐cultures
Year: 2007
Type: article
Study design: Observational Study
Source: Journal of Strategic Marketing
Authors: Asha Pankhania, Nick Lee, Graham Hooley
Institutions: Ofcom, Aston University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: closed
OpenAlex ID: W2008501023