Work

Using eye movements during reading as an implicit measure of the acceptability of brand extensions

Year: 2004

Type: article

Source: Applied Cognitive Psychology

DOI: 10.1002/acp.1024

Authors: Andrew J. Stewart, Martin J. Pickering, Patrick Sturt

Institutions: University of Manchester, University of Edinburgh, University of Glasgow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008568043

FWCI: 3.583

Cites: 31

Cited by: 33

Related to: 10