Work

Justifying profitable pricing

Year: 2001

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420110395386

Author: Joel E. Urbany

Institution: University of Notre Dame

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008606098

FWCI: 1.579

Cites: 77

Cited by: 35

Related to: 10