Work

Implicit sponsorship effects for a prominent brand

Year: 2014

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2011-0624

Authors: Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix, Mathieu Kacha, Björn Walliser

Institutions: Université de Lorraine, UCLouvain, KU Leuven, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008609489

FWCI: 9.618

Cites: 46

Cited by: 26

Related to: 10