Work

Price‐Size Relationships and Customer Reactions to a Limited Unit‐Pricing Programme

Year: 1985

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004761

Authors: Peter J. McGoldrick, Helen J. Marks

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008703255

FWCI: 1.606

Cites: 20

Cited by: 22

Related to: 10