Work

Quantify sales impact of location-based advertising

Year: 2013

Type: article

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2013.056958

Authors: Zheng Fang, N.A. Yang, Wei Li, Fumin Deng

Institutions: Sichuan University, Chengdu University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008744813

FWCI: 2.936

Cites: 37

Cited by: 10

Related to: 10