How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value
Year: 1993
Type: article
Source: Journal of Marketing Research
Authors: Manjit S. Yadav, Kent B. Monroe
Institutions: Texas A&M University, University of Illinois Urbana-Champaign
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2008751050