Work

Partitioning or bundling? Perceived fairness of the surcharge makes a difference

Year: 2007

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20194

Authors: Shibin Sheng, Yeqing Bao, Yue Pan

Institutions: Adelphi University, University of Alabama in Huntsville, University of Dayton

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008769632

FWCI: 9.445

Cites: 30

Cited by: 79

Related to: 10