Work

Brand building by associating to public services: A reference group influence model

Year: 2006

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540277

Authors: Francisco Guzmán, Jordi Montaña, Vicenta Sierra

Institution: Tecnológico de Monterrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008870744

FWCI: 1.17

Cites: 5

Cited by: 11

Related to: 10