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Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

Year: 2010

Type: article

Source: Journal of Retail & Leisure Property

DOI: 10.1057/rlp.2010.12

Authors: Srini R Srinivasan, Rajesh Kumar Srivastava

Institution: K J Somaiya Institute of Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2008882004

FWCI: 4.735

Cites: 15

Cited by: 85

Related to: 10