Work

The Marketing Communications Process

Year: 1976

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150758

Authors: Rebecca H. Holman, M. Wayne DeLozier

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2008986631

FWCI: 4.615

Cites:

Cited by: 62

Related to: 10