Work

If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

Year: 2012

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2012.11.002

Authors: Scott A. Wright, José Mauro da Costa Hernandez, Aparna Sundar, John Dinsmore, Frank R. Kardes

Institutions: Providence College, Centro Universitário FEI, University of Cincinnati, Xavier University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2009033280

FWCI: 10.95

Cites: 12

Cited by: 40

Related to: 10