Work

Comparative advertising: Superiority despite interference?

Year: 1994

Type: article

Source: Asia Pacific Journal of Management

DOI: 10.1007/bf01731871

Authors: Swee-Hoon Ang, Siew-Meng Leong

Institution: National University of Singapore

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009073269

FWCI:

Cites: 23

Cited by: 12

Related to: 10