Work

The Traits of Successful New Service Development

Year: 1994

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876049410065606

Author: Scott Edgett

Institution: McMaster University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009151226

FWCI: 7.529

Cites: 7

Cited by: 190

Related to: 9