Work

Deal-prone consumers' response to promotion: The effects of relative and absolute promotion value

Year: 2005

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20064

Author: Devon DelVecchio

Institution: University of Kentucky

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009178208

FWCI: 7.651

Cites: 40

Cited by: 108

Related to: 10