Work

Sex ‘n’ shopping: A “novel” approach to consumer research

Year: 1995

Type: article

Abstract: In recent years, several prominent consumer researchers have advocated the analysis of works of literature and art. Pathbreaking through these studies have proved, they are characterized by their focus on élite rather than popular literary forms. This paper extends the so‐called “marketing in Shakespeare” approach to works of romantic fiction, many of which are renowned for their brand name‐dropping. A content analysis of brand names in two “sex ‘n’ shopping” novels is undertaken and comparisons are made with an earlier study of mainstream popular fiction.

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1995.9964389

Author: Stephen Brown

Institution: University of Ulster

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2009193268

FWCI: 2.708

Cites: 35

Cited by: 10

Related to: 10