Effects of Relationship Marketing on Repeat Purchase and Word of Mouth
Year: 2001
Type: article
Study design: Observational Study
Authors: Woo Gon Kim, Jin Soo Han, Euehun Lee
Institutions: Oklahoma State University, Kyung Hee University, Sejong University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2009244932