Work

The effects of self‐brand connections on responses to brand failure: A new look at the consumer–brand relationship

Year: 2011

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2011.05.005

Authors: Shirley Y.Y. Cheng, Tiffany Barnett White, Lan Nguyen Chaplin

Institutions: Hong Kong Baptist University, University of Illinois Urbana-Champaign, Villanova University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Villanova University, University of Arizona, Hong Kong Baptist University, University of Illinois at Urbana-Champaign

OpenAlex ID: W2009299943

FWCI: 16.66

Cites: 57

Cited by: 280

Related to: 10