Work

B2B green marketing and innovation theory for competitive advantage

Year: 2009

Type: article

Source: Journal of Systems and Information Technology

DOI: 10.1108/13287260911002477

Author: Valerie L. Vaccaro

Institution: Kean University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009306880

FWCI: 14.5

Cites: 58

Cited by: 88

Related to: 10