Work

Developing a strategic abstraction tool for service innovation

Year: 2010

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540903536990

Author: Jan Mattsson

Institution: Roskilde University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009337717

FWCI: 4.757

Cites: 19

Cited by: 16

Related to: 10