Work

Invisible communication: a challenge to established marketing communication

Year: 2012

Type: article

Source: European Business Review

DOI: 10.1108/09555341211203991

Authors: Åke Finne, Tore Strandvik

Institution: Hanken School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009386148

FWCI: 5.47

Cites: 27

Cited by: 23

Related to: 10