Work

Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective

Year: 2009

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2009.10505265

Authors: Jeremy J. Sierra, Michael R. Hyman, Ivonne M. Torres

Institutions: New Mexico State University, Texas State University, Purdue University West Lafayette, University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009394457

FWCI: 13.48

Cites: 96

Cited by: 78

Related to: 10