Work

Integrated marketing communications in markets with uncertainty and competition

Year: 2008

Type: article

Source: Automatica

DOI: 10.1016/j.automatica.2008.09.018

Authors: Ashutosh Prasad, Suresh P. Sethi

Institution: The University of Texas at Dallas

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Sydney, University of California, Davis

OpenAlex ID: W2009401360

FWCI: 10.89

Cites: 39

Cited by: 41

Related to: 10