Work

An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel

Year: 1984

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378402100305

Author: George John

Institution: University of Wisconsin–Madison

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009480226

FWCI: 7.578

Cites: 42

Cited by: 987

Related to: 10