Year: 2014
Type: article
Study design: Observational Study
Abstract: The aim of this paper is to put in evidence the influence of store atmospherics components on behavior replies (time of presence in the sales outlet, number of purchases articles, upward of buying articles), and emotional replies of consumers. From an empirical study managed next to 110 clients of the department store U.N.O, we can confirm the impact of environmental characteristics of the store (ambient elements, design) on the actions of the subject and his feelings. DOI: 10.5901/mjss.2014.v5n8p229
Author: El-Bachir Sabrina
Institution: Université Mustapha Stambouli de Mascara
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2009484158