Work

Impact of brand personality and consumer ethnocentrism in China's sportswear market

Year: 2013

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-08-2012-0081

Authors: Xiao Tong, Chunxiao Li

Institutions: University of Alabama, Southwestern University of Finance and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009537455

FWCI: 10.9

Cites: 89

Cited by: 58

Related to: 10