Accounting for Heterogeneity and Nonstationarity in a Cross-Sectional Model of Consumer Purchase Behavior
Year: 1993
Type: article
Source: Marketing Science
Authors: Peter S. Fader, James M. Lattin
Institutions: University of Pennsylvania, Stanford University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2009582164
