Work

Relationship marketing and the order of simulation

Year: 2012

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593112451393

Authors: Per Østergaard, James Fitchett

Institutions: University of Southern Denmark, University of Leicester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009668484

FWCI: 3.648

Cites: 68

Cited by: 16

Related to: 10