Work

Buyer information sources in the capital equipment industry

Year: 1977

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(77)90038-4

Author: Charles H. Patti

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009707615

FWCI: 1.839

Cites: 6

Cited by: 20

Related to: 10