Work

Brand extensions

Year: 2013

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-03-2013-0022

Authors: Nadine Hennigs, Klaus‐Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009825852

FWCI: 5.945

Cites: 42

Cited by: 35

Related to: 10