Work

Dilution and Negation of Consumer Information by Antifactual Content: Proposals for Solutions

Year: 2003

Type: article

Source: Journal of Consumer Affairs

DOI: 10.1111/j.1745-6606.2003.tb00437.x

Author: IVAN L. PRESTON

Institution: University of Wisconsin–Madison

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009837283

FWCI: 7.956

Cites: 12

Cited by: 16

Related to: 10