Work

Comparative Effectiveness of 30- versus 60-Second Radio Commercials on Recall and Rate

Year: 2007

Type: article

Source: Journal of Radio Studies

DOI: 10.1080/10955040701583262

Author: David Allan

Institutions: Saint Joseph's University, Temple University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009900595

FWCI: 1.181

Cites: 26

Cited by: 14

Related to: 10