Work

The rediscovery of the marketing concept

Year: 1988

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(88)90006-7

Author: Frederick E Webster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009933376

FWCI: 25.34

Cites: 10

Cited by: 679

Related to: 10