Work

Destination discount: a sensible road for national brands?

Year: 2012

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561211247829

Authors: Barbara Deleersnyder, Oliver Koll

Institutions: Tilburg University, Universität Innsbruck

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2009942771

FWCI: 1.824

Cites: 52

Cited by: 16

Related to: 10